Project Description

Turn ordinary work space into an extraordinary experiences

I played a key role as an illustration designer when the company entrusted me with contributing to their branding team’s creative campaign for a major rebranding initiative.

I developed the framework, conceptualized potential scenes, and established the complete creative direction. The final set of illustrations, which I delivered, are now prominently displayed on the walls of the ServiceNow campus in Santa Clara, CA.

How this journey unfolded!

Each illustration tells a story, carefully composed with thoughtful scenes inspired by the real world and the everyday experiences of their employees. The process was deeply personal and intuitive. I wanted the illustrations to not only reflect the company’s branding but also capture the essence of its culture.

I spent time understanding the challenges and triumphs of their employees, drawing from real-world interactions and environments. Every brushstroke and design choice was guided by the desire to tell a story that felt genuine, approachable, and deeply connected to the people behind the brand.

I created illustrations featured on the walls of the ServiceNow office campus, as well as on flyers, posters, swag, and more. These illustrations were also adapted into digital assets, including PowerPoint and Keynote title page templates. Below are some views from the campus.

All these illustrations were created using geometric calculations, with connected dots and lines forming the design. The lines and non-organic shapes were inspired by the ServiceNow logo and its visual elements.

One of the most popular illustrations I created was for the Holidays Worldwide feature on the employee portal. I fully owned the composition, color scheme, and creative direction.

I have a detailed case study showcasing this work. Feel free to reach out and let's explore this incredible journey together!

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