This is a 2-months-history of how I designed StampsON app, for a philatelist community who collects and loves stamps around the world.
WHO ARE PHILATELIST?
The phil- at the beginning of philatelist gives you a hint as to its meaning: it means "love" — a Francophile is a person who loves France. The Greek ateleia meant "exemption from payment," an exemption that was marked by a stamp. So a philatelist is literally a person who "loves stamps." The world of the philatelist is a strange and tiny one.
It makes one wonder why someone starts collecting stamps in the first place. Maybe it's the pretty little pictures.
THE CHALLENGE
StampsON is a community based on collaboration that makes stamps collection more accessible through an online platform, StampsON connect philatelist, looking to explore their skills and showcase the collections with the same kind people all around the world.
THE GOAL
TIMELINE
No tight time-line, no hurry. Prioritization and a strong user obsession
played a key guide to my path from ideation to design in every feature.
MY ROLES AND TASKS
As I own the product, I lead the design of the StampsON app until the present days.
I researched the scope, plan and execution.
TASKS - 1. Customers Insights & Ideation
2. Building the Project Vision
3. Planning and scope definition
4. Research and Interviews
5. Design Execution and validation
TOOL KIT FOR DESIGN & RESEARCH
Sketch, Pen and papper, Sketch, Photoshop, Illustrator, User interview, User survey, Card sorting
INSIGHTS FROM CUSTOMERS
By gathering data and talking to a lot of philatelist who have had a habit of stamps collection and their experience were captured and researched. That helped me to come up with four personas that represent the gradient of behaviour of philatelist worldwide.
These are the highlights for each persona:
FIRST STEP - An understanding about what StampsON is all about.
