Employee experience

UI design, Design system, Illustrations

01

CONTEXT

ServiceNow hired me to completely revamp their employee portal to match their new brand promises.

02

INSIGHTS

Upon conducting extensive qualitative research and visual audit, I have identified the inconsistencies in the brand theme.

03

IDEA

Insights gather from the research allowed me to create a wow experience addressed the visual inconsistencies.

04

IMPACT

Most inviting and engaging visuals welcomes ServiceNow employees to use the employee portal for all of their needs.

BACKGROUND AND CHALLENGE EMPLOYEE EXPERIENCE

ServiceNow doesn't have in-house designers who could talk about their existing system. There were no proper documents for their brand. My core work was learn the organizational values of creativity explored and find a meaningful way to make these values more present in the workplace.
01. Collaboration with brand team Initial discussion with brand team doesn't create any impact, as brand team was totally occupied working on the organization's new logo.
DESIGN SYSTEM

My objective was to create design system. A single source of truth has been created which groups all the approved theme elements that will allow the teams to design, realize and develop a product.

View case study
THE CONTEXT
THE RESEARCH

My initial discussion with the employees were about the culture of the organization and what it was about that culture that resonated with them. In addition to my conversations, I have asked participants to draw how they wanted to see their online work place and thus creativity explored.
ENTERPRISE STYLIZATION MOODBORAD & PROCESS Based on the information gathered from the research, I was able to create affinity maps that highlighted the pain-points.
VISUAL THEME & APPROACH
All these informations and brand research helped me to create the theme and the tone of the design.
COLLABORATION WITH BRANDING TEAM FOR THE CORE ASSETS Parallely I was working on creating illustrations assets by collabrating with brand team. Created clickable prototype and shared through Invision app. Took an additional initiation to have the back-end and front-end engineers in all of my visual presentations before the deck moves on to the next level meeting with the stakeholders.
COLOR PALETTE
NEW BRAND LOGO
TYPOGRAPHY
SUCCESS STORIES
All these informations and brand research helped me to create the theme and the tone of the design. Since the implementation of the new rebuild of the employee portal, we have seen a significant decrease in the number of complaints logged through the service desk.
INVITING - 2,435 FTE-HRS PER YEAR SAVED IN CHANGE CREATION
ENGAGING - 82% EMPLOYEES USING THE PORTAL FOR ALL THE REQUESTS
MORE HUMAN - EASY ACCESS FOR ALL THE SEARCH CATEGORIES
BRINGING IDEAS TO LIFE
On top of this processes, worked on the below brand assets as well.
ICON SYSTEM

A combination of illustrations, photography, typography, space, layouts, and color on the usability of products and on their aesthetic appeal.

View case study
DESIGN SYSTEM

A Design System is the single source of truth which groups all the elements that will allow the teams to design, realize and develop a product.

View case study
ILLUSTRATION SYSTEM

Brand illustrations are an adaptable and effective way to build a company’s visual brand and it's promisses. Collaborated with brand team.

View case study

||


Create a strategic plan to launch an employee portal. This helps deal with out-of-scope requests that could potentially detail the project and helps deliver a quality product in time.

User testing doesn't end after development. Design is a constant iteration of improving the experience for the end user. Always find ways to collect and listen to your user's feedback.

Involve engineering upfront. This helps to reduce any rework later on as an understanding of the technical limitations upfront will help to inform your design strategy.
THE IMPORTANT TAKEAWAYS
Previous Project

WORK
Next Project
UP