Branding environment

illustration system, Graphic designs, Brand specialist

01

CONTEXT

ServiceNow needed a brand identity to reflect its core values of employees experience and refelecting those in illustrations.

02

INSIGHTS

Brainstorming and exploration led to a brand personality that blends a bold, communal vibe with an active lifestyle.

03

IDEA

Based on the research findings created an emotional connetions between the system and employees of the organization.

04

IMPACT

Most connected visuals encouraged ServiceNow employees to feel the freshness and the promises of ServiceNow brand.

BACKGROUND AND CHALLENGE
As said, ServiceNow doesn't have any documents talks about the principles and standards of creating the brand assets initially. The core objective was to come up with an idea of bringing illustrations. ServiceNow new logo and the primary colors was my step 1 inspirations.

INSIGHTS FROM BRAND RESEARCH
ServiceNow was completely revamping their brand & the design system. So understanding the new brand values were bit easy and straight forward. From the beginning till the development of the design system, I was closely working with marketing team and brand team and interviewed the ServiceNow business people to know about their brand values.

VOICE, TONE, AND PERSONALITY

Simple, humble, engaging and expressing the real world. .

HUMAN

People, emotions, culture, value and expressions

STYLE, MOOD AND PROMISES

It’s all about people. People in all their normal, everyday glory.

THE NEED
Objective is to create poster design for employee portal. The core message is to explain the benefits of integrated search and bot. I’ve been working on a new series of teaser design to express about new employee portal launch and its benefits. so the final material for this concept would be a teaser and poster. Teaser has zero content, whereas the poster explains the detail.

THEME & APPROACH All these informations and brand research helped me to create the theme and the tone of the design.

Pattern and shapes brings beautiful and unique digital experiences.

One of the biggest components I wanted to keep in the identity was its flexibility.

Original character made me the customization possibilities.

I believe that it is so important that it could adopt various textures, materials, colors, and images to describe.

Pixel perfect design pattern requires a great color palette

One of these extracted colors is the primary color. There are three primary goals for the primary color:

TYPES OF ILLUSTRATIONS Different types of illustrations were created by following the same process with tweaked methods.

WEB

These illustrations are created to communicate the brand message and transmit the organization communications to their employees. These illustrations stays ServiceNow internal portal & apps.

View case study

PRINT & MEDIA

Mostly these illustrations were created to express specific content about the organizations event. These would stay in their facebook websites and in all of the place where people would notice.

HOLIDAY

Holiday illustrations are communicating the global holiday details and those stays in the employee experience portal and the internal & official applications of the ServiceNow web pages.

View case study

Keep the process simple and stick with what works for you. Enjoy the process and keep the authenticity.

THE IMPORTANT TAKEAWAYS

eBay Expression

WORK

Now mobile app